Changing the narrative is crucial to build the world we want to live in.
If we want to change society, we have to start by changing ideas. The way we do that? By shifting the conversation. And that means confronting the dominant narratives that keep us locked in the same destructive cycles.
For too long, wildlife management in the U.S. has been dominated by a singular perspective: that wildlife exists primarily as a “resource” to be used by humans. This idea is so deeply ingrained that it often goes unquestioned. It shapes policies, funding structures, and cultural attitudes.
It fuels the false belief that carnivores must be “controlled,” that hunting is the only valid form of conservation, that only hunters pay for conservation, and that ecosystems need human micromanagement rather than respect and protection.
Narrative change is about more than just countering misinformation—it’s about offering a new way of seeing the world. When we dismantle harmful stories, we make space for new ones to take hold. We create the conditions for real, lasting transformation.
So what does that look like? It means rejecting the idea that wolves and other carnivores are villains in some outdated frontier myth. It means challenging the notion that hunting interests should control wildlife agencies while everyone else is sidelined. It means pushing back against the belief that coexistence is some kind of radical idea when, in reality, it’s the only path forward—especially in the face of climate change and habitat destruction.
By shifting the conversation, we shift public perception. By shifting public perception, we shift policy. And when we shift policy, we change the future for wildlife.
This work isn’t easy, but it’s necessary. If we want to build a world where wildlife is valued for more than just its utility to humans, we have to start by rewriting the story.
Are you ready to be part of that change?